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Case Studies

How Cricket NSW is Streamlining Their Client Experience with Xplor Recreation

Cricket NSW recreation and leisure management software case study with Xplor Recreation header image

Their Background

Cricket Central at Sydney Olympic Park is a brand-new training and administration facility and the official home of Cricket NSW.

Recognising the need for more training spaces available to the public as well as elite teams, Cricket Central has been carefully designed to provide world-class cricket facilities to an expected 50,000 players annually.

David McDonald is currently the General Manager for Venue Management and Development with Cricket NSW. He is responsible for bringing all stakeholders together to create our new world class facility. Home to elite athletes and community alike, David and his team are now activating the centre to create a vibrant and financially sustainable facility

Headshot of David McDonald General Manager of Cricket NSW


Featured Quote:

“Cricket NSW required an online booking and payment system for its new world class facility, Cricket Central. We needed a system that had the scope to grow and expand with us. As we move into stage 2, in addition to providing an easy booking and payment solution for our customers, with Xplor Recreation, we are now upselling additional services and users have the ability to book coaching courses.”

David McDonald  - General Manager

Their Challenges

As General Manager - Venue Management & Development of Cricket NSW, David McDonald was faced with the challenge of managing the huge volume and variety of bookings for community, corporate and elite club purposes. With a desire to increase revenue through facility hire to external users, plus a mission to ensure that everyone can access the spaces they want when they want, an automated booking system was essential.

Not only was the previous manual system clunky and difficult to manage, it monopolised precious time and resources and complicated the payment process.

To become a first-class facility, Cricket NSW needed a more accessible leisure management solution that could handle everything from single players and small groups to large teams and corporate events. 

Their Solution

After extensive research and evaluation, Cricket NSW found the solution they were looking for in Xplor Recreation.

Key Requirements:

 

Flexible & Accessible Facility Booking

Facility bookings were the number one priority for the Cricket NSW team, and they found the exact functionality they needed to support their complex needs.  

Xplor Recreation's simple, real-time booking experience allows Cricket NSW to make facility booking more accessible to all their clients. Clients can easily book facilities from any device of their choosing which staff can instantly see updated in the system.

A Seamless Payment Experience

Cricket NSW also needed to ensure that their solution would seamlessly integrate with their payment gateway to reduce redundant manual processes and time spent consolidating finances.

Xplor Recreation's fully-integrated payment gateway provides a seamless user experience for Cricket NSW's clients and staff alike. Clients are able to easily book and pay for their services online, and staff can manage their transactions without manual work and discrepancies. 

Xplor Recreation case study book a demo graphic Australia and New Zealand

 

Their Results

Cricket Central clients are fully engaging with the smoother, faster booking system. Staff report experiencing 60-70% automated bookings during the peak season, with many additional manual repeat bookings handled efficiently.

With the elimination of most manual phone and email bookings, staff can focus on supporting the business and clients in other meaningful ways, leading to an increase in productivity, efficiency, and employee satisfaction.

The Xplor Recreation platform has already provided Cricket NSW with a substantial database of clients that continues to grow, and will be invaluable from a marketing perspective as their use of the platform deepens.

While it's too early to gauge revenue metrics due to various factors, including early implementation status, Cricket NSW are already impressed with the instant satisfaction and ease of use provided by the Xplor Recreation platform. They especially appreciate the responsive and efficient support that Michael Rajtmajer – Account Manager of Xplor Recreation, provides on a continual basis.

Even though Cricket NSW have only touched the surface with the Xplor Recreation capabilities to date, they are very happy that the software provides them with a scope for growth. It will allow them to evolve and expand by launching newly planned initiatives that have the potential to drive potential revenue streams such as memberships, programs and equipment rentals.

With the help of Xplor Recreation, Cricket Central is providing the best booking and payment experience for their varied clients. Streamlined, simple and supportive, Xplor Recreation is proving to be an invaluable asset to Cricket NSW.